by Tom Allen | May 24, 2019 | Delta
When it comes to acquiring new technology, every business follows the same path, whether it is an SME or an international giant. Time-consuming market research is one of the first steps in the process, where tens or hundreds of companies and solutions are compared...
by Tom Allen | Mar 6, 2019 | Computing
Technical staff often criticise market research – in any industry – because of its ties to vendors. Companies might pay for a report to be commissioned in the first place, placing pressure on the authors to ensure an acceptable outcome for their client; or...
by Tom Allen | Feb 20, 2019 | Computing
Incisive Media has launched Delta, a new market intelligence service for CIOs and other IT leaders. Delta is Europe’s first truly independent service of its kind, offering balanced, impartial analysis of key technology markets, free from vendor sponsorship or...
