The Delta Difference

The Delta Difference

When it comes to acquiring new technology, every business follows the same path, whether it is an SME or an international giant. Time-consuming market research is one of the first steps in the process, where tens or hundreds of companies and solutions are compared...
Independence, intelligence and innovation

Independence, intelligence and innovation

Technical staff often criticise market research – in any industry – because of its ties to vendors. Companies might pay for a report to be commissioned in the first place, placing pressure on the authors to ensure an acceptable outcome for their client; or...